Tiffany & Co. unveiled its latest advertising campaign, Believe In Love, which honors commitment in its many forms and features a diversity of real couples.

Showing only hands in intimate, personal gestures that capture the emotional connection of each couple, the campaign celebrates the unique connection between two individuals and their desire for and belief in the enduring power of love.

As a brand that celebrates true love in all its forms, Tiffany is a destination for iconic, identifiable symbols of commitment, beyond the traditional,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “This campaign celebrates love in a way that only Tiffany can.

The campaign’s anthem film features an a capella rendition of Alicia Keys’ iconic and Grammy®-award winning “No One.”

“Love and commitment is as unique and individual as we are, and every relationship deserves to be recognized and celebrated,” said Alicia Keys. “We need more love than ever right now, and I’m proud to lend my voice to something beautiful that is so true to the spirit of my music.

The campaign shows only each couple’s hands and initials. Their identities will later be revealed through a digital layer of the campaign, which will tell each couple’s stories and invite the audience to interact and share why they too believe in love.

About Tiffany & Co.

Founded in New York in 1837, Tiffany & Co. is the world’s premier jeweler and America’s house of design. An iconic brand with a rich and storied heritage, Tiffany is a global manufacturer and retailer of jewelry and luxury accessories. The company operates more than 300 TIFFANY & CO. stores in 28 countries.

Source: Tiffany & Co.

– – – –

Love link today: Modern design engagement rings

Discover more fancy articles

Why I chose a moissanite engagement ring When my partner popped the question, I was so pleased that he did it with a moissanite engagement ring. There was no diamond in site, and I could not be happier! This might seem like a really strange statement. Most people do not know what a moissanite is and those that do know i...
Questions to ask before cosmetic surgery A common fallacy about women, in which men fall very easily, is that women are born or are naturally beautiful. With some women that might be true but for many, beauty has to be created, maintained and earned. It costs women more than one can think especially when you always see ...
Iskra Lawrence Fronts Justin Alexander’s New... Justin Alexander, the global name in wedding dress design, announced the launch of a new campaign with influencer and body positivism advocate Iskra Lawrence. The campaign, titled Be You, empowers brides to be confident in themselves, regardless of size, shape, and style. Keeping...
How to make a body-con dress work for you Hello Lovelies! Doing well, I assume. We are discussing body-con dresses on the site today. Got mine from Rosegal.com. I know some ladies out there shy away from body-con dresses for some reasons and I feel they are thus 1. It draws unwanted attention 2. It too alluring 3. La...

Pin It on Pinterest

Share This