Justin Alexander, the global name in wedding dress design, announced the launch of a new campaign with influencer and body positivism advocate Iskra Lawrence. The campaign, titled Be You, empowers brides to be confident in themselves, regardless of size, shape, and style. Keeping it real, there was no retouching of her body.

“One of our core brand pillars is inclusivity, to design dresses that look great on real women. We want our brides to feel confident and comfortable in a dress that makes them shine,” said Justin Alexander Warshaw, President and Co-Creative Director of Justin Alexander. “Iskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity and a role model for women across the world.”

“I had my own trials and tribulations with body image,” says British-born model, Lawrence. “I had gone through a lot starting from my teenage years. It was definitely freedom to put my real self out there.”

From fit and flare to A-line silhouettes and light lace to heavily beaded accents, Justin Alexander designs wedding dresses for every body type, every personality, and every style. The collection ranges from US sizes 2-32 with no upcharge for plus sizes – a major advantage for the bride-to-be.

The new campaign, featuring both Justin Alexander and Justin Alexander Signature, was shot at Baccarat Hotel New York, the first hotel and global flagship for the 254-year-old Baccarat crystal brand.

justin alexander

Participating retailers carrying plus-size:

The White Dress Boutique, Rogers, AR
Something Bleu, Carlsbad, CA
Second Summer Bride, Sacramento, CA
The Bridal Collection, Centennial, CO
The Steel Magnolia, Somerset, KY
Elizabeth Ann’s Bridal Boutique, Auburn, MA
Bride N Belle Boutique, Medford, MA
Bombshell Bridal, St. Clair Shores, MI
Cleo Bridal, O’Fallon, MO
White Traditions Bridal, St. Charles, MO
Uptown Bridal, Albuquerque, NM
Lambs Hill Bridal Boutique, Beacon, NY
Heart to Heart, Webster, NY
Charlotte’s Weddings & More, Portland, OR
Forever Together Bridal, Roseburg, OR
In White, Lancaster, PA
The Paisley Bride, Lewistown, PA
Evelyn’s Bridal & Formal, Lugoff, SC
The Blushing Bridal Boutique, Frisco, TX
All About The Dress, Victoria, TX

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