Justin Alexander, the global name in wedding dress design, announced the launch of a new campaign with influencer and body positivism advocate Iskra Lawrence. The campaign, titled Be You, empowers brides to be confident in themselves, regardless of size, shape, and style. Keeping it real, there was no retouching of her body.

“One of our core brand pillars is inclusivity, to design dresses that look great on real women. We want our brides to feel confident and comfortable in a dress that makes them shine,” said Justin Alexander Warshaw, President and Co-Creative Director of Justin Alexander. “Iskra was the perfect partner for our Be You campaign because she is a champion of body diversity and body positivity and a role model for women across the world.”

“I had my own trials and tribulations with body image,” says British-born model, Lawrence. “I had gone through a lot starting from my teenage years. It was definitely freedom to put my real self out there.”

From fit and flare to A-line silhouettes and light lace to heavily beaded accents, Justin Alexander designs wedding dresses for every body type, every personality, and every style. The collection ranges from US sizes 2-32 with no upcharge for plus sizes – a major advantage for the bride-to-be.

The new campaign, featuring both Justin Alexander and Justin Alexander Signature, was shot at Baccarat Hotel New York, the first hotel and global flagship for the 254-year-old Baccarat crystal brand.

justin alexander

Participating retailers carrying plus-size:

The White Dress Boutique, Rogers, AR
Something Bleu, Carlsbad, CA
Second Summer Bride, Sacramento, CA
The Bridal Collection, Centennial, CO
The Steel Magnolia, Somerset, KY
Elizabeth Ann’s Bridal Boutique, Auburn, MA
Bride N Belle Boutique, Medford, MA
Bombshell Bridal, St. Clair Shores, MI
Cleo Bridal, O’Fallon, MO
White Traditions Bridal, St. Charles, MO
Uptown Bridal, Albuquerque, NM
Lambs Hill Bridal Boutique, Beacon, NY
Heart to Heart, Webster, NY
Charlotte’s Weddings & More, Portland, OR
Forever Together Bridal, Roseburg, OR
In White, Lancaster, PA
The Paisley Bride, Lewistown, PA
Evelyn’s Bridal & Formal, Lugoff, SC
The Blushing Bridal Boutique, Frisco, TX
All About The Dress, Victoria, TX

Discover more fancy articles

Millennials are not eco-fashionistas While millennials overwhelmingly claim to embrace sustainability and believe they will drive social change, the eco-friendliness of a fashion product may be the least important factor in their purchasing decisions. In a comparison of five purchasing influencers, only 34% of th...
Questions to ask before cosmetic surgery A common fallacy about women, in which men fall very easily, is that women are born or are naturally beautiful. With some women that might be true but for many, beauty has to be created, maintained and earned. It costs women more than one can think especially when you always see ...
How (not) to ruin your smile We don’t mean that your smile can get ruined because of the hardships in your life but rather it can be ruined because of the bad health of your teeth and gum and you will have to hide your damaged, decayed and yellow teeth and find a way to hide your smile or be very cautious ab...
Design your own coloured diamond rings with “... London-based Diamond Merchant, Yves Frey, is renowned for his passion in pursuit of the most spectacular coloured diamonds, from the popular cognacs and yellows to the very rare pinks and blues. To share his passion with the public Yves has created two collections of rings, Le...

Pin It on Pinterest

Share This