Digital Domain, the leading global immersive content studio announced a multi-year partnership with the British Fashion Council (BFC) to power BFC’s immersive content strategy, with a focus on interactive experiences. All of the BFC’s events and partners, including designers and brands will have access to Digital Domain’s expertise to influence content and engage with today’s consumers, decision makers and fashion fans around the world.

Digital Domain is the only global studio with a legacy of award-winning visual effects expertise to lead innovations in virtual, mixed, augmented realities and technology, bringing premium content and experiences to the consumer, and leading the industry in immersive and interactive content. Digital Domain’s capabilities include hot spot technology, allowing viewers to interact with the shows, designers, the products, and to complete the customer journey through a shopping mechanism, all in an immersive and interactive environment.

Caroline Rush, Chief Executive, British Fashion Council said: “The British Fashion Council has a strong legacy of being at the center of innovation, and we are committed to continue pushing the quality of our content. Working with Digital Domain will allow us to do so and will give our designers an exciting platform to reach their fans around the world in a new engaging and interactive way.

Alireza Saifi, VP of Global Business Development, Digital Domain commented: “Digital Domain and the British Fashion Council joining forces will push the boundaries of content available for fashion enthusiasts worldwide. The partnership will also empower all British Fashion Council partners and affiliates to fully maximize their collaborations and to better connect with their consumers through leveraging Digital Domain’s expertise and capabilities.

(Source: British Fashion Council, November 15, 2017)

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